You have just a few seconds to make a great first impression

You have just a few seconds to make a great first impression. By following these tips, you’ll get things off to a great start:



  • Strive for an attractive design.
  • Determine the main goal of your site and steer your visitors toward it.
  • Place conversion elements and the most important information you want visitors to read at the top of and bottom of your homepage. 
  • Make important things super easy to find.
  • Get rid of anything that isn’t absolutely necessary to the design.
  • Use whitespace effectively in your design so that it draws the eye in toward the call-to-action.
  • Incorporate multimedia such as video, audio, or other interactive content.
  • Boost conversions by limiting the number of choices users have.
  • Never stop testing your website and improving it.



  • Simplify your navigation, removing non-essential navigation elements.



  • Have a Unique Value Proposition (UVP) and make it crystal clear in your headings.
  • Tell visitors in your main heading why they should do business with you and the benefit of it.
  • Make your heading brief and to the point.
  • Bring out a user’s “pain point” in your headline.
  • Make sure your subheading flows smoothly into your body copy.
  • Brainstorm at least 10 possible headings before choosing the strongest one.



  • Break up long paragraphs into small, easily scanned “chunks”.
  • Make content scannable by using sub-heads, bullet points and bold.
  • One topic per sentence, one topic per paragraph, one message per page.
  • Write as you speak.
  • Match the language to the reading level of your audience.
  • Use power words to make your copy more enticing and engaging.
  • Avoid jargon, hyperbole, obscure acronyms and excessive punctuation.
  • Tell visitors exactly what they’re going to get.
  • Clearly state the benefits of your product or service.
  • Answer the question that’s on your customer’s mind, which is “Why should I buy from you instead of a competitor?”
  • Address your visitors most important objections up front.
  • Summarize the benefits of your product or service as bullet points before you ask for the order.
  • Use quantifiable facts and don’t be vague.



  • Use fewer but larger images.
  • Use high-quality images. 
  • Use eye-catching images
  • Your images must convey the main point or purpose of your page.
  • Use images of your product being used by a customer.
  • Use images with upbeat (happy, smiling) people on your homepage to increase familiarity.
  • Use real photos instead of lifeless stock pictures that are irrelevant and bland.



  • Use video to humanize your brand.
  • Include video on your website to help demonstrate your product or provide tutorials on how it’s used?




  • Choose a colour scheme that evokes the emotion that you want your brand to convey.
  • Use contrast to keep text, headlines, and call to action buttons noticeable and readable.



  • Have a clear purpose for what you want your website visitors to do.
  • Use CTA buttons rather than links. 
  • Make calls-to-actions highly visible.
  • Place your main call-to-action in the top section of your homepage.
  • Use action language that spurs visitors to act.
  • Use text that creates urgency.
  • Use hover effects on your buttons (e.g. make them change colour on mouse-over) to make them more satisfying to click.
  • Test variations of your CTA button.



  • Show clear images of your products.
  • Let customers know how much of an item is in stock.
  • Don’t create a false sense of urgency.
  • Recommend related products.
  • Don’t offer too many options.



  • Show your price compared to that of your biggest competitors to let people know they’re getting a good deal.
  • Offer a price match guarantee.
  • Offer bonus discounts on future purchases or free shipping at checkout.
  • Go beyond conventional and offer discounts or special promotions for unusual reasons.



  • Don’t require registration in order to buy. 
  • Offer various payment options.



  • Include a no-questions-asked refund policy on all purchases.
  • Put your refunds/return policy or guarantee below your checkout.



  • Use testimonials as social proof.
  • Provide results-oriented testimonials that quote facts and numbers.
  • Increase credibility by including video testimonials along with a customer’s photo.
  • Include logos of any news or industry-leading sites you have been a get started testimonals feature in.



  • Include as few fields as possible.
  • Don’t ask for more information than what you truly need on your forms. 

Contact Details


  • Make sure you include contact info. 
  • Consider adding a “Click to Call” option so that visitors can have you call them at their convenience.
  • Offer live chat to help answer questions and alleviate concerns.



  • Display the methods people can order on your website? By phone? Fax? Catalog?



  • Include a third-party security seal such as Verisign if selling products.



  • Include a FAQ about each of your products to help minimize customer inquiries or complaints.


Monster Admin

6 Blog posts

Monster Admin 2 yrs

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