- Strive for an attractive design.
- Determine the main goal of your site and steer your visitors toward it.
- Place conversion elements and the most important information you want visitors to read at the top of and bottom of your homepage.
- Make important things super easy to find.
- Get rid of anything that isn’t absolutely necessary to the design.
- Use whitespace effectively in your design so that it draws the eye in toward the call-to-action.
- Incorporate multimedia such as video, audio, or other interactive content.
- Boost conversions by limiting the number of choices users have.
- Never stop testing your website and improving it.
- Simplify your navigation, removing non-essential navigation elements.
- Have a Unique Value Proposition (UVP) and make it crystal clear in your headings.
- Tell visitors in your main heading why they should do business with you and the benefit of it.
- Make your heading brief and to the point.
- Bring out a user’s “pain point” in your headline.
- Make sure your subheading flows smoothly into your body copy.
- Brainstorm at least 10 possible headings before choosing the strongest one.
- Break up long paragraphs into small, easily scanned “chunks”.
- Make content scannable by using sub-heads, bullet points and bold.
- One topic per sentence, one topic per paragraph, one message per page.
- Write as you speak.
- Match the language to the reading level of your audience.
- Use power words to make your copy more enticing and engaging.
- Avoid jargon, hyperbole, obscure acronyms and excessive punctuation.
- Tell visitors exactly what they’re going to get.
- Clearly state the benefits of your product or service.
- Answer the question that’s on your customer’s mind, which is “Why should I buy from you instead of a competitor?”
- Address your visitors most important objections up front.
- Summarize the benefits of your product or service as bullet points before you ask for the order.
- Use quantifiable facts and don’t be vague.
- Use fewer but larger images.
- Use high-quality images.
- Use eye-catching images
- Your images must convey the main point or purpose of your page.
- Use images of your product being used by a customer.
- Use images with upbeat (happy, smiling) people on your homepage to increase familiarity.
- Use real photos instead of lifeless stock pictures that are irrelevant and bland.
- Use video to humanize your brand.
- Include video on your website to help demonstrate your product or provide tutorials on how it’s used?
- Choose a colour scheme that evokes the emotion that you want your brand to convey.
- Use contrast to keep text, headlines, and call to action buttons noticeable and readable.
- Have a clear purpose for what you want your website visitors to do.
- Use CTA buttons rather than links.
- Make calls-to-actions highly visible.
- Place your main call-to-action in the top section of your homepage.
- Use action language that spurs visitors to act.
- Use text that creates urgency.
- Use hover effects on your buttons (e.g. make them change colour on mouse-over) to make them more satisfying to click.
- Test variations of your CTA button.
- Show clear images of your products.
- Let customers know how much of an item is in stock.
- Don’t create a false sense of urgency.
- Recommend related products.
- Don’t offer too many options.
- Show your price compared to that of your biggest competitors to let people know they’re getting a good deal.
- Offer a price match guarantee.
- Offer bonus discounts on future purchases or free shipping at checkout.
- Go beyond conventional and offer discounts or special promotions for unusual reasons.
- Don’t require registration in order to buy.
- Offer various payment options.
- Include a no-questions-asked refund policy on all purchases.
- Put your refunds/return policy or guarantee below your checkout.
- Use testimonials as social proof.
- Provide results-oriented testimonials that quote facts and numbers.
- Increase credibility by including video testimonials along with a customer’s photo.
- Include logos of any news or industry-leading sites you have been a get started testimonals feature in.
- Include as few fields as possible.
- Don’t ask for more information than what you truly need on your forms.
- Make sure you include contact info.
- Consider adding a “Click to Call” option so that visitors can have you call them at their convenience.
- Offer live chat to help answer questions and alleviate concerns.
- Display the methods people can order on your website? By phone? Fax? Catalog?
- Include a third-party security seal such as Verisign if selling products.
- Include a FAQ about each of your products to help minimize customer inquiries or complaints.